Austin, Texas, (June 26, 2017) – Julie Snyder, CEO of the Kyle Area Chamber of Commerce & Visitor’ Bureau has completed all coursework toward her Certified Tourism Executive (CTE) designation from Travel & Tourism College, a program of the Texas Travel Industry Association (TTIA). In addition to completing the coursework, Ms. Snyder also completed a capstone project required for the certification designation.
Snyder’s capstone project was the execution of Explore Kyle, one of three GeoTours in Texas. Explore Kyle launched in June 2016 resulting in 487 visitors to Kyle, with over 30% spending an average of $75, and 68 overnight stays at Kyle hotels.
“The opportunity to participate and receive my Certified Tourism Executive designation has been very rewarding,” Snyder said. “Without a doubt, the education I received during my three years in the program, will have a positive impact on our marketing and branding efforts for Explore Kyle, and the Kyle Community as we continue to develop and create a memorable experience for our visitors.”
Travel & Tourism College (TTC) provides participants with an intensive professional education full of marketing, leadership and management courses taught by college professors and seasoned travel and tourism professionals from around the country.
Over the past three years, Ms. Snyder attended TTC courses that covered such topics as the emotional IQ of today's marketing campaigns, hands-on strategies for handling any crisis situation, management excellence, positively outrageous customer service, essential strategies for tourism marketing success, and how relationships affect advocacy and engagement.
“I am amazed by the amount of innovative solutions and ideas that I was able to bring back over these past three years,” said Julie Snyder. “I highly recommend this program to anyone wishing to move their career forward in the travel and tourism industry,” Ms. Snyder added.
“With this CTE designation, Julie has taken her career a step further, increasing her knowledge and expertise in all aspects of travel & tourism marketing and management,” said David Teel, President/CEO, Texas Travel Industry Association. “She has increased her knowledge on current trends in the travel industry, social media and research, and is prepared to take on new and larger responsibilities within the travel industry.”
Contact: Jennifer Roush
Sr Director of Operations and Events
Texas Travel Industry Association
Phone: (512) 328-8842
Travel & Tourism College is open to all travel & tourism professionals from across the United States. TTC attendance is eligible for continuing education credits with the Texas Association of Convention & Visitors Bureaus, the Texas Municipal League, and the International Association of Amusement Parks and Attractions. For more information on Travel & Tourism College, visit www.travelandtourismcollege.com.
About Travel & Tourism College (TTC)
Travel & Tourism College (TTC) is a program presented by the Texas Travel Industry Association (TTIA). TTC is a three-year certification program consisting of a week of intensive tourism marketing and management courses offered in June of each year. TTC is open to all travel & tourism professionals from across the United States. Travel and tourism professionals who complete this three-year program and a capstone project receive the Certified Tourism Executive (CTE) designation. www.travelandtourismcollege.com
About Texas Travel Industry Association (TTIA)
The Texas Travel Industry Association (TTIA) is a non-profit organization made up of businesses, organizations, associations, and individuals dedicated to developing Texas tourism to its fullest potential. TTIA’s mission is to improve the quality of life in Texas by strengthening travel and tourism. For more information about the Texas Travel Industry Association, visit www.ttia.org or contact the office in Austin at (512) 328-8842.