Face 2 Face with Bert Jacobs

Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good® spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. Jake, Life is good's iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering.

Parking will be available for $7 in The Long Center parking garage.

A portion of the ticket proceeds will benefit the Whole Planet Foundation.Continental breakfast will be provided by Whole Foods.